The short answer to this question is no, you don’t need a blog to have a successful website. What you DO need is content on your site that is fresh, unique to your business and both helpful and engaging to your users.
We can see why you would think that you do need a blog. It is something that we often recommend. In fact, the most successful modern website platform, WordPress, started life as a blogging platform.
Creating great content will help boost your website’s rankings and visibility in search. But this ‘content’ can take many forms.
What Is Content?
- Blogging: if writing long form content is your jam and you feel like you have relevant things to say, blogging is the perfect way to keep your website up to date. You want to make sure that what you’re blogging about is interesting to your reader. Make sure you’re writing about topics that are within the scope of your website and business, and make sure that your content is original and accurate.
- Videos: maybe writing isn’t your thing but creating how-to or informational videos is? Congratulations, you’re creating content! Just like the rules in blogging, make sure your videos are interesting, relevant, and accurate.
- Site pages: adding new pages to your site and adding more to your current pages are great ways to boost the amount of content your website contains. A new site page could explain a new service offering, show before and after photos, or could be the host to incoming reviews.
- Social media: if you’re already creating graphics and copy for your social media pages, syncing them to your website will be a simple way to post fresh and new content to your website.
How to get started:
The key is to start by picking one way of producing content that you understand and feel confident doing, and be consistent. If you can write a 350 word blog post a month or put together a four minute video every other week, you’re off to a great start. The content that you make, no matter the type, needs to be relevant to your business and your audience. It needs to be authentic, and the content needs to be done well. This doesn’t mean you need a full production company or need to take a writing course. But it does mean that the content you produce is something that is digestible and easy to understand, with minimal mistakes. Whatever you can consistently produce well is the perfect place to start.
But don’t worry, if the idea of creating content has you running for the hills, we can work together to create quality stuff that will help boost your site’s performance.
What Content Type Is Best For Me?
One simple rule: The best content type to choose is the type that you will actually create. Making content is hard. Choosing something that you’re passionate and knowledgeable about, and that you actually enjoy creating, is the best way to go.
Should I Try to Use Specific Keywords When Creating Content?
No. Trying to include specific keywords will slow you down, and tends to make content read awkwardly and come across to users as ‘artificial’ or insincere. Correct keyword use takes skill, experience and extensive research. We can always optimize what your content once you’ve written it. Just talk about what you know and love to do, and leave the keywords to us.