Seven Reasons Why Your Business Should Get A New Website
If you’ve been noticing a decline in your business and traffic online, it might mean it’s time for a new website. Websites that are up to date, easy to use, and are SEO friendly are favored and shown most often by search engines. If you’re on the fence about creating something new or sticking with an old website, here are 7 reasons why your business should get a new website.
Improved Search Engine Ranking
A new, well-coded and optimized website will be indexed more favorably by search engines. It will appear closer to the top of relevant search results for your product or service. This makes it much more likely that potential clients will choose you instead of your competitors.
A new site, optimized for conversion, will cause more people to contact you and inquire about the product or service you provide. More contacts, more quotes; more quotes, more business.
Business moves fast and the web moves faster. Websites begin to look dated quickly. A new website proves that you’re up to date, makes you look competitive and impressive, and demonstrates your commitment to success.
Improved customer experience
There’s a tendency to dismiss people searching online as idle, inattentive browsers, but in fact the opposite is true. When searching online for a business, people look for specific things, and you have a small window of opportunity to match yourself to their intentions. Even repeat visitors to business website often have specific goals to fulfill.
A new website, optimized for user experience, will take people to the places they need to be to fulfill their needs without the extra steps, delays and frustrations that cause people to look elsewhere.
Steer visitors towards goals
The smartest websites are able to do some of your selling for you, steering visitors towards contacting you or to special offers. normally this involves the client asking you a question, filling in a form, pressing a button or buying a product. A new website can take people where YOU want them to go without them even knowing it’s happening.
Improved communication with new and existing clients
Your website is you. It’s your representative online. The better it represents you, the more successful your online business will be. Your website needs to speak about everything that is distinctive about your business, and what makes you special. A new website, in partnership with social media and other resources, will allow you to have a close relationship with new and existing clients no matter how far they are away.
A foundation upon which to build
A new website built on a CMS provides huge potential for growth, in size and functionality. With the addition of plugins, a simple website can be converted into an e-commerce site, an information forum and much more. As your business grows and changes, your website can too.
If you’re ready for more customers to find you online and do business with you, it’s time for a new website. The experts at SuCoWeb work quickly so there will be no wasted time in getting your new website up and running. We promise to make the process as easy and headache-free for you as possible. Let’s get started!