SEO, CRO and UX are All Different Aspects of The Same Thing.
Actually, the better question to ask would be “Is there a difference between SEO, UX, and CRO?” Defining them first will point out the initial differences while showing how intrinsically related they are.
- SEO: Search Engine Optimization. Making sure your website is able to rank higher than other sites for your important search terms; meeting necessary requirements to make it easy and fast for search engines to find, understand, and rank your website, so that it can be found by the right people.
- UX: User Experience. Making sure that your website functions for users in a way they understand and anticipate. A good user experience will allow them to easily navigate to where they want to go on your website.
- CRO: Conversion Rate Optimization. Making sure that the users who come to your site do what you want them to do: buy something, sign up for something, call someone, join an email list, etc.
Here’s the thing…
If your website never gets seen by users, they’ll never have a user experience and definitely won’t be converting to anything.
If users find your website but they can’t navigate anything and then leave just as quickly as they visited, they aren’t going to convert.
And, if people are bouncing off of your site, your conversion rate will be low. When that’s the case, your rankings may drop, which will mean your website gets shown less to users.
Poor SEO means never having UX which means poor conversion rates.
Poor UX means poor conversion rates which means poor visibility in the search engines.
It’s all connected.
What does that mean for you?
SEO, UX, and CRO are all important. While building your website, you’ll need to focus equally on each of these to ensure the success of your website and business.
Some of the components of each of these can get somewhat technical, but a lot of this can be addressed by thinking of your ideal website user or visitor. Take your business owner hat off and try to imagine yourself as a customer. View your website with fresh eyes. Ask yourself: Is it clear how to navigate the website easily? Are the buttons and text easy to read and use on ANY device? Does it feel clear where to purchase something or how to sign up for something? If you go through your website this way and it feels clunky, confusing or unclear, you have some UX work to do!
When it comes to working on your website’s SEO, you’ll want to make sure that you’re covering the basics. Make sure your website’s pages have keyword rich titles and meta descriptions, the photos have alt texts, and that your site includes structured data. If your website has an SEO plug-in like Yoast’s, that will be a great place to begin!
How can we help?
Optimizing for search engines, user experience, and conversion rates is time consuming and includes a bit of a learning curve. Even if you know what your site is lacking and how to fix it, you might not have the time or the bandwidth to take care of it on your own. Don’t worry, we’ve got you covered.
SuCoWeb’s team of experts has experience building, designing, and optimizing websites that are seen by users, which will then allow them to have a wonderful user experience, which will then convert them into a paying or subscribing client. To work together, get in touch with us here!