Search Engine Optimization Using The Power Of Geolocation.
This article is about local SEO. For information about Local SEO specific to Long Island, go here.
Everyday we face a familiar question: how can small companies succeed online? Google’s search index is 60 trillion pages deep. Just how can one small business hope to compete in the largest market place the world has ever known? LOCAL SEO is the answer.
Google Knows Where You Are.
When the internet began, the desktop computer was king. Search engines assumed that if you were online then you were sitting at home or at work. That’s no longer the case.
Now, more than 60% of searches are performed from a mobile device, and search engines almost always knows its exact location. They then use this information to deliver more accurate and useful results. Knowing how best to exploit this is the key to local SEO. You may see this referred to as Geolocation.
Local SEO Techniques
Here are some of the ways we optimize local business websites:
- On-page SEO. Get the basics right. Titles, metadata, heading tags and properly structured, keyword rich content. People often overlook this step, but it’s the equivalent of the king on a chessboard. Without this all other SEO activities are a waste of time.
- Information Aggregation. Sucoweb will design one precise set of fundamental information about your business (e.g contact details, hours of operation, business categories, slogans, relevant dates, etc.) and disseminate it across 100’s of online business information platforms. From the very major (e.g. Google) to the very minor, every relevant platform will have correct and consistent information. This consistency and coverage will provide a big boosts to your business’s visibility online.
- Content Creation.This will be performed both on the website (through new pages, or a regular blog) and on social media. Integration of these two methods provides a powerful way for small businesses to spread their net wide, without losing the most crucial small business advantage – personal, direct contact with customers and potential clients.
- Management of Online Reviews. One of the great paradoxes of the internet: in this vast impersonal marketplace, word of mouth and personal testimonies are more important than ever before. Google use customer reviews to prioritize some businesses over others according to their reputation, and other platforms have followed. It is no longer optional – businesses have to manage their reputation online or they will fail. We will take control of all major platforms, showing you how to encourage reviews, deal with negative reviews and avoid fraudulent activity.
Location, Location, etc.
Using geolocation to establish an area of operation for your business can level the playing field. A specific plumber, for instance, would find it very difficult to compete against every plumber in the country or even their own state. But they will be much more able to compete against other plumbers within a 15 mile radius. Establishing an area of operation is not an exact science, but it can be done.
This is only a VERY brief introduction to a much more complex business. There are hundreds of ways to perform local SEO. Which ones we use, and to what extent, will always vary depending on a client’s unique requirements.
We’re always happy to answer questions and provide advice without pressure. If you need to know more, please contact us via the link below. Or, you can call Simon at (631)921-2027.