“Don’t Know / Don’t Care”
A term used to explain the mystifying level of apparent dismissiveness, negligence and incompetence that defines the behavior of many web and SEO professionals. Why do they persist in using techniques that no longer work long after they stopped being best practice? Why do they allow client sites to languish under penalties and technical errors for so long when ten minutes attention and research would fix the problem? And – crucially – why are they so reluctant to explain what they do?
Most of the time, it’s a subtle combination of two things:
- Don’t Know. SEO is a business of trial and error, constantly evolving best practice, educated guesses and sleuthing. Nobody knows it all, and a lot of people are reluctant to admit it for fear of losing their clients’ confidence. Ironically, clients’ confidence is much more often lost through this lack of candour than simply admitting that you need to do some research before answering them.
- Dont Care. There’s a great deal of negligence in website management and SEO. Whatever the explanation may be, after initial work sites are often neglected and simple but essential maintenance is not performed. It’s no way to treat clients, but it happens every day.