Two Is Not Always Greater Than One.
Sometimes when new business owners are starting out (or even seasoned business owners when they’re expanding), they get this urge to create a second website. They might think they need a new site for a second location or they’re hoping to funnel business from another corner of the internet for a separate but similar service. For example a musician may think he needs one website for booking gigs and a second website for teaching music. Or a personal trainer might think she needs a website for booking webinars on proper movement and a second website for nutrition coaching. Content management systems like WordPress or Squarespace will happily sell you as many websites as you’re willing to buy, but we want you to know the truth: there is almost never a good reason for one business to have two different websites.
Especially with small, local businesses it’s imperative that all of the possible proverbial arrows online point to one place. This means having ONE cohesive online identity – One website, one name for the business, one Google Business Profile, one of each major social media profiles, etc. – and that they all link to each other. What ends up happening is that when a business has a second website, they compete with each other for space online, and it’s a losing game. Always.
Search engines take everything into account when determining how to rank a website. Take Google reviews as an example. When it comes to good reviews, more is more. Consider the personal trainer example from above. Let’s say this personal trainer has one site, and within the website she has a space for her movement webinars and another space for nutrition. Since it’s all under one website, her Google reviews will be in one place. Imagine she gets 400 positive reviews. These and all future reviews will continue to show to the search engines that this personal trainer does what she claims to and is well liked, and therefore she will continue to rank well. However if she were to have two websites, and got 200 positive reviews for her nutrition website and 200 for her proper movement website, neither site would rank very well, therefore diluting BOTH.
Google reviews is just one small example that outlines the negative impact having two websites can have on a small business. There’s a long list of issues that can occur.
What can you do if you’ve created a second website?
First, don’t worry. This is something that can be remedied, but we wouldn’t suggest trying to do it on your own. The experts at SuCoWeb are equipped with the necessary tools to move things and merge things so your multiple websites turn into one successful website.
We’re ready whenever you are.