Why You Don’t Need Two Websites

Why you don't need two websites image, by SuCoWeb.

Two Is Not Always Greater Than One.

Sometimes when new business owners are starting out (or even seasoned business owners when they’re expanding), they get this urge to create a second website. They might think they need a new site for a second location or they’re hoping to funnel business from another corner of the internet for a separate but similar service. For example a musician may think he needs one website for booking gigs and a second website for teaching music. Or a personal trainer might think she needs a website for booking webinars on proper movement and a second website for nutrition coaching. Content management systems like WordPress or Squarespace will happily sell you as many websites as you’re willing to buy, but we want you to know the truth: there is almost never a good reason for one business to have two different websites. 

Especially with small, local businesses it’s imperative that all of the possible proverbial arrows online point to one place. This means having ONE cohesive online identity – One website, one name for the business, one Google Business Profile, one of each major social media profiles, etc. – and that they all link to each other. What ends up happening is that when a business has a second site, they compete with each other for space online, and it’s a losing game. Always.

Search engines take everything into account when determining how to rank a website. Take Google reviews as an example. When it comes to good reviews, more is more. Consider the personal trainer example from above. Let’s say this personal trainer has one site, and within that she has a space for her movement webinars and another space for nutrition. Since it’s all under one website, her Google reviews will be in one place. Imagine she gets 400 positive reviews. These and all future reviews will continue to show to the search engines that this personal trainer does what she claims to and is well liked, and therefore she will continue to rank well. However if she were to have two websites, and got 200 positive reviews for her nutrition site and 200 for her proper movement site, neither site would rank very well, therefore diluting BOTH.

Google reviews is just one small example that outlines the negative impact having two websites can have on a small business. There’s a long list of issues that can occur.

What can you do if you’ve created a second website?

First, don’t worry. This is something that can be remedied, but we wouldn’t suggest trying to do it on your own. The experts at SuCoWeb are equipped with the necessary tools to move things and merge things so your multiple websites turn into one successful website.
We’re ready whenever you are.


  1. I have to thank you for the efforts you have put in writing this site. I really hope to view the same high-grade content by you later on as well. In fact, your creative writing abilities has inspired me to get my very own blog now 😉

  2. First of all I would like to say great blog! I had a quick question which I’d like to
    ask if you do not mind. I was interested to find out how you center
    yourself and clear your head before writing.
    I have had a difficult time clearing my mind in getting my ideas out.
    I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are usually wasted just trying to figure out how to begin.
    Any recommendations or hints? Kudos!

  3. Interesting blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really make
    my blog jump out. Please let me know where you got your theme.

    Many thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.