Sora Martial Arts is a Long Island Martial Arts school, located just around the corner from our office.
This is another industry where it is difficult for small business to distinguish themselves – lots of corporate competition with deep pockets, drowning the consumer in template sites that don’t deliver what they say they will.
Sora had a weak web presence but a large, active Facebook community. We took the daily posts Andrew Sora was making on Facebook to his followers and moved them to a blog on his site, syncing the site up with Facebook so that his blog would automatically publish to Facebook as well; that way, his Facebook presence helps increase his website’s visibility and popularity without losing any of his Facebook audience. Now the website is growing nicely and student numbers are up.