We Can Put You on The Front Page.
Most clients who come to us already have a website, but it’s not doing what they hoped it would. They’ve assumed that getting a site is the hard part, but that’s not always true.
There’s another challenge once the website is launched – how to make it appear in search results, and how to ‘outrank’, or appear nearer to the top of search results than your competitors. This is achieved through SEO.
What is Search Engine Optimization (SEO)?
SEO is the process of affecting the visbility of a website in a search engine’s unpaid, or “organic”, results. Google is the most popular search engine by far, followed by Bing, Yahoo and a number of minor engines.
SEO is complex (a more detailed guide can be found here) but it’s not rocket science. The greatest skill in SEO is taking the established rules of marketing and applying to this modern forum. The basic rules stay the same:
- Have a good, reasonably priced product or service
- Communicate its benefits clearly, simply and attractive
- Get people talking about you
- Give people a reason to choose you over others.
Of course, you need someone who knows how to take these simple rules and apply them correctly online. That’s where we come in.
“White Hat” Vs “Black Hat” SEO
“White hat” SEO is doing things the right way. It can take time but it will pay off. It’s what we do all day.
“Black hat” is doing things the wrong way. Buying backlinks, breaking search engines rules and sometimes the law. It can be very effective in the short term, but in the longterm it will hurt you and can even outright destroy your business.
To be blunt – black hat SEO is stupid. There’s no safe way of doing it, and anyone who offers to do it for you should be ignored. More details can be found here.