A service from Google that shows Adwords ppc advertising on third party pages, and shares a portion of the ad revenue with the owners of the site.
Not strictly a web design term, but a fine English slang word, literally meaning ‘testicles’ but idiomatically meaning ‘inadequate, poor, unimportant or untrue’
Applicable in many circumstances pertaining to web design as well as many general scenarios.
“This website is bollocks” – this website is not particular useful or well-designed.
“Bollocks to that” – I’m not particularly interested in that matter.
“Don’t give me all that bollocks” – I question the veracity and/or salience of the matter at hand.
“Oh, bollocks!” – Fiddlesticks. I appear to have dropped my bacon sandwich.
Conversion Rate Optimization. Improvements to the design, performance and user experience of a website to make it more likely that users of the site will convert from visitors to customers, or at least take a step forward in this process. This may mean that they buy a product, sign up for a service, submit a contact form or simply click a button to find out more.
“Don’t Know / Don’t Care”
A term used to explain the mystifying level of apparent dismissiveness, negligence and incompetence that defines the behavior of many web and SEO professionals. Why do they persist in using techniques that no longer work long after they stopped being best practice? Why do they allow client sites to languish under penalties and technical errors for so long when ten minutes attention and research would fix the problem? And – crucially – why are they so reluctant to explain what they do?
Most of the time, it’s a subtle combination of two things:
- Don’t Know. SEO is a business of trial and error, constantly evolving best practice, educated guesses and sleuthing. Nobody knows it all, and a lot of people are reluctant to admit it for fear of losing their clients’ confidence. Ironically, clients’ confidence is much more often lost through this lack of candour than simply admitting that you need to do some research before answering them.
- Dont Care. There’s a great deal of negligence in website management and SEO. Whatever the explanation may be, after initial work sites are often neglected and simple but essential maintenance is not performed. It’s no way to treat clients, but it happens every day.
Pieces of information stored on a website, normally in the head of the page, that are visible to search engines and developers but not necessarily to visitors to the page. These contain information about the page, its content and its purpose, and are used by search engines when crawling the page. Getting this right is a crucial aspect of SEO.
Reviews of a website or business online, in places like Facebook, Google and Yelp. Online reviews are CRUCIAL to local SEO, and need to be developed and managed correctly.